The value of technology partnerships

It’s becoming more and more evident that technology partnerships pave the way for success and profit.

The main reason behind it is that, in simple terms, you don’t need to reinvent the wheel when someone else already has the blueprints to it.
In this article we will go into a bit more detail about the value and benefits of technology partners.

Growth

First on our list is the benefit of growth. By partnering with a SaaS (Software as a Service) provider, your agency can benefit from their resources and experience.
At Storyblok we dedicate ourselves to our partner agencies and enable them to find and ultimately, land projects built on Storyblok.

We offer two types of enablement sessions - sales and technical - both for free. We are also planning to offer in the near future a project enablement session.

Sales enablement session

The sales enablement session is designed for and dedicated to your sales representatives, account managers, and project managers. Specifically, for anyone in your team who is client-facing.
As the core of the session is sale, we will of course present and explain our pricing plan which is transparent and not, as far as possible, based on usage.
We will also go through two ways in which we can help you generate leads: our case studies page (by uploading an extended case study) and our partner listing page.

Lastly, we present two of the valuable benefits of being a partner: the Partner Portal and Learning Center, where you have access to white label sales enablement materials, tutorials, and other self-education resources.

Technical enablement session

This session is dedicated to your development team and it is a 90 minutes ‘developer to developer’ workshop where we show you the magic behind Storyblok and set you on the right path for success. The session itself is presented by our Developer Relations Team. They talk shop to your own team, present a full or short demo, depending on your needs, of Storyblok, and present best practices and workarounds.

Of course, the most successful partnerships involve a mutual exchange of value. We also grow together, expanding our list of partners and customers and learning from practice ways to improve our software.

Innovation

As our partner, your success equals our success. Therefore, we always strive to take a creative approach to driving innovation, to satisfy both of our business needs. With us you can expand your technology expertise. Our goal is to get rid of disconnected tech silos by building bridges and creating effective and functional technology threads.
We also have technology partners like Centra, a powerful headless eCommerce platform, with which we try to build platform ecosystems that integrate a variety of solutions.
As our partners you benefit from this interaction between platforms, and witness the technological transformation from siloed process to a shared ecosystem.

Aside from an open list of technology partners, we also offer integration with many well-known services, like Cloudinary. More than that, Storyblok was built with a robust plugins system to give our customers the power to extend Storyblok with custom apps or fields.

Longevity

Partnering up with us can also mean longevity for both businesses. Based on our experience and knowledge transfer of best practices, you can offer better time and cost estimates. You will also be able to maximize your existing skills set and have a better control over costs.

We help you advertise

We already have experience with different types of co-marketing activities and we are ready to team up with you as well. We organized and took part in webinars and conferences on certain topics, like eCommerce, digitalization, SEO etc. This is a great opportunity for both of us to grow and generate leads.
We are also open to listen to your ideas, events or campaigns.

We help you sell

We can help you with passive and active co-selling. For the former, you have access to our Partner Portal where you will find a lot of well-documented, well-written, regularly updated, white-label sales enablement materials (eg. Battlecards).
We can also help you actively co-sell by taking part in your meetings with the client should you choose, presenting a demo with a technical or an editorial focus, answering price related questions, and generally helping you land the client.
All our partners benefit from the revenue share program and the freedom to experiment with Storyblok with free unlimited development spaces and users - no strings attached!

Key take-away

As your technology partner we are looking to build partnerships that extend beyond collaboration and focus on tailored offerings for your clients.