OMR Festival 2023
How to connect marketing to revenue (not just leads)
How to connect marketing to revenue (not just leads)
Through real-world examples and case studies, we will explore the importance of collaboration between marketing and sales teams, leveraging data-driven decision-making, and implementing attribution models that accurately reflect the contributions of marketing activities to revenue. Learn how to optimize your marketing efforts to not only generate leads but also drive measurable revenue growth.
Matthis Jansen - Head of Client Services @ YOYABA
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- On-Demand Webinar Language: English
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How to connect marketing to revenue (not just leads)
Through real-world examples and case studies, we will explore the importance of collaboration between marketing and sales teams, leveraging data-driven decision-making, and implementing attribution models that accurately reflect the contributions of marketing activities to revenue. Learn how to optimize your marketing efforts to not only generate leads but also drive measurable revenue growth.
Henry Smith - Senior Solutions Engineer @ Netlify
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