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Revolutionising Financial Lending: How Liberty Cuts Development Time by 50% with Storyblok

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Liberty Financial leads the way in competitive financial lending sector with unmatched digital presence powered by headless CMS Storyblok, enabling a better experience for users and streamlined, time-saving benefits for internal teams

[Linz, Austria - January 8, 2024] – Liberty Financial, one of Australia and New Zealand's premier non-bank lenders, has successfully transformed its digital presence by collaborating with Melbourne-based agency Honest Fox and adopting Storyblok's cutting-edge content management system (CMS). This strategic move has resulted in significant achievements, including:

  • 50% cut in development time
  • 48% reduction in mobile load times
  • 90 Google Lighthouse Score

Liberty Financial has been a trusted name in the financial lending sector since its establishment in 1997, revered for its ability to turn over 700,000 dreams into reality through its innovative lending solutions. With an unwavering commitment to offering customers in Australia and New Zealand the best choices, Liberty sought a scalable, enterprise-ready CMS that could streamline content deployment, eliminate the hassles of maintenance and facilitate seamless migration.

Switching from a monolithic CMS to scale for enterprise needs

Recognising its monolithic CMS could no longer handle its evolving requirements and user demands, Liberty opted to go with a headless CMS to decouple the dependencies found in tied monolithic CMSs. The laborious and hands-on migration process in a monolithic setup did not fit its enterprise ambitions, including the heavy lifting required on the developer side to maintain the system.

This called for a CMS solution that addressed three primary requirements:

  • Enhanced content deployment processes
  • Efficient handling of updates to free up developer resources
  • Future-proofed migration process

Creating a fast and functional site with a headless CMS

Leading headless CMS Storyblok seamlessly met these requirements, empowering Liberty to deliver an enhanced user experience and stand out in the competitive financial lending landscape.

Using Storyblok, Liberty can now:

  • Empower its marketing team with an intuitive Visual Editor for easy updates
  • Enable developers to work independently, improving efficiency and collaboration, using the User Management feature within Storyblok
  • Effortlessly rollback changes in just 2 minutes if there is a mistake, using a static site generator
  • Use Storyblok’s Management API for static site generation
  • Benefit from a native plugin support with Vue and Nuxt.js
  • Host a visual-heavy site with ease, using Storyblok’s Image API to enhance image-related tasks

Rogier Krebbers, Team Leader, Web at Liberty Financial, said: “Storyblok is a game changer for us. We needed a SaaS solution to ensure our operations ran smoothly without the burdens of heavy maintenance. Storyblok has not only met but exceeded our expectations, freeing up our team to focus more on value-adding activities. It feels like a good decision to move to Storyblok.”

Dillan Bailey, Co-Founder & CEO at Honest Fox, said, "Storyblok has allowed us to easily collaborate and work alongside Liberty in creating the best user and customer experience for their new website. New CMS users can easily navigate and start making content updates with minimal onboarding, resulting in a seamless and efficient content management process."

Dominik Angerer, Co-Founder & CEO of Storyblok, said, “We are delighted to have been a part of Liberty Financial's transformation journey. This success story showcases how innovative organisations like Liberty can adapt to evolving market demands, scale their operations and enhance their digital presence through the power of modern content management solutions, which continue to drive positive change within the industry."

The State of CMS 2023 report for Australia indicates that an overwhelming majority of local businesses (86%) have reported improved KPIs, revenue growth and productivity since adopting a headless CMS. These findings underscore the compelling financial and productivity benefits that Australian businesses are reaping through the utilisation of a headless CMS and by taking charge of their digital futures.

Storyblok is making significant headway in Australia, revolutionising the way leading brands like Adidas, T-Mobile and Deliveroo approach content management and digital experiences. To learn more about Storyblok’s collaboration with Honest Fox and Liberty Financial, click here.

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