Headless WordPress vs. Enterprise Demands: Where the Gaps Lie
Storyblok is the first headless CMS that works for developers & marketers alike.
)
- Read more about what makes the best enterprise-ready CMS (opens in a new window)
- Try Storyblok for free today (opens in a new window)
WordPress is the CMS that needs no introduction. As the most popular CMS in 2025 (opens in a new window), it powers a huge chunk of the internet. But time presses on, and modern needs have begun to outpace what the legacy platform can provide. Enter headless WordPress – promised as a compromise that bridges the old-school system’s core with a future-forward facelift.
But beware the hype. Headless WordPress may not be quite what it seems, especially for enterprise-scale organizations. Let’s take a closer look at the real headless WordPress experience before you commit.
What is headless WordPress?
Let’s set the stage a bit first. WordPress, in its original form, is a legacy CMS. That means it operates as one monolithic system, with the frontend and backends tightly connected. It’s an all-in-one package that novice users and small companies can usually thrive with. However, simplicity comes at a price. Due to the tightly coupled infrastructure, legacy systems are inflexible, hard to customize, and difficult to scale – a nightmare for any growth-minded enterprise.
Headless systems offer the inverse. Because the frontend and backend are not directly connected, your team can embrace a remarkable amount of flexibility. You can use whatever frameworks or tools you want, distribute content across any channel, and create truly unique digital experiences. Doing so requires a bit more technical know-how, but once you unlock the potential, the sky’s the limit.
Read more about the difference between headless and legacy systems in our article, Headless CMS Explained.
Headless and legacy are two very different ways to approach content management. So, how exactly do you transform a legacy system like WordPress into a modern headless system?
In short: Not easily.
WordPress, with its monolithic architecture, handles the entire content experience. It enables you to manage it on the backend while distributing it on the frontend. Making it “headless” requires decoupling a system that was never designed to behave that way.
It’s a careful process that requires quite a bit of technical knowledge. WordPress promises that it’s worth the hassle, though. Faster performance, improved security, better flexibility, all within a popular and easy-to-use CMS. It sounds too good to be true!
Unfortunately, it is. Enterprises going for a headless CMS won’t get the best of both worlds. They’re likely to get the worst, losing many of the perks WordPress became famous for while only imitating the power of a true headless CMS.
The 4 realities of headless WordPress for enterprise
Let’s dive into how headless WordPress performs at scale.
1. Hello, headless WordPress. Goodbye, ease of use
WordPress has a reputation as easy to use for teams of all skill levels. Most people can cook up a simple, functional website without any outside help. It’s one of the aspects that makes WordPress such an attractive option for small businesses, simple content experiences, and static pages.
The simplicity that makes this possible, however, also tends to hold ambitious companies back. Read how WordPress delayed Xlash’s time to market – and how they broke free – in the Xlash case study.
One reason WordPress is easy to use is thanks to a series of platform shortcuts for content creation and distribution. Think pre-made themes, patterns, designs, even the famous Gutenberg visual editor with live preview (opens in a new window) – all the things that make WordPress convenient.
Now forget about them. If you use headless WordPress, you may very well be left in the dark. Changing the infrastructure also changes how the system operates. You risk sacrificing the very click-and-create functionality WordPress is loved for, since all these features are designed to work with a normal setup where the frontend and backend are one unit.
So all those conveniences? Now, they need to be coded in from scratch. From comment sections to contact forms to color palettes, you’ll need to build your site from the ground up. Set aside a budget for more devs and a good chunk of time – getting back to that baseline is going to take a while.
2. Maintenance, maintenance, maintenance
Headless WordPress doubles your maintenance needs. Not only does this magnify your work load, but it can also be a massive day-to-day pain – with long-term consequences.
First, headless WordPress requires decoupling. Decoupling creates two systems out of one that need to be maintained separately. This process is best left to experienced devs, and even then, can still result in a system that’s clunky, dense, and resistant to change.
Double the systems, double the maintenance. And when devs are occupied with maintenance, innovation and main projects take a backseat. This loss of focus will cost you a lot more than just busywork: longer time to market, less revenue, missed opportunities, and a badly burnt-out team are all in store.
The maintenance issues go deeper. One of the biggest advantages of using WordPress is the vast library of plugins. Any plugins that manage to keep functioning despite the decoupling process still carry the same maintenance load as a regular WordPress site. You may still need to keep an eye on and manually update them to ensure there are no cracks in your system. On an enterprise scale, this quickly becomes unmanageable.
All the clunky code from a slapdash content management system will come back to haunt you, too. Bloated code can bog down loading times and scare visitors away. As the system expands and becomes more complex, correcting the issue only becomes more time-consuming.
If all of that wasn’t bad enough, consider the impact a high-maintenance project has on your bottom line. Slow sites lead to missed buying opportunities. Devs with their hands full will need to hire additional help and log endless hours chasing bugs. And if you can’t change your system seamlessly, you won’t be able to innovate with agility and reap the rewards.
Legacy systems may seem cheaper than headless systems from the outside, but studies show this just isn’t true for enterprises. Check out Headless CMS Pricing vs. Legacy: Which Gives Enterprises More Value? for the whole story.
3. Headless WordPress has major security concerns
Security issues are an omnipresent threat in the digital age. CMS users even cited it as their second worst pain point in the State of CMS 2025 (opens in a new window). Headless systems offer better security than their legacy counterparts, but that isn’t quite the case with headless WordPress. Headless WordPress is still WordPress, and it brings all of the platform’s security concerns along for the ride.
For example, WordPress’s popularity can be an upside, but it also makes it a big target for hackers. With a WordPress system in your stack, you’re vulnerable to bad actors who have built up a huge knowledge base of its weaknesses and how to manipulate them.
There’s also the issue with plugins. Any plugin opens a backdoor that a hacker can access. Unfortunately, when that plugin is maintained by someone else, you’re trusting that vendor to guard the backdoor. If there’s a lapse in security updates on their side or they’re not meticulous about safe coding practices, a bad actor can manipulate this opening to gain access to your system.
And those maintenance woes from earlier? Yep, they don’t stop at a heavy workload. If your system is overly complex, it can be hard to maintain it properly, meaning the task may get brushed to the side. It also makes it harder to participate in threat modeling and finding weaknesses before hackers do.
Read more about threat modeling and how to keep your CMS safe with advice from our VP of Engineering!
4. Scaling is a nightmare
In the previous section, we referenced security issues as the second biggest pain point for CMS users. The first? Time-consuming processes. And you’ll have plenty of those with a headless WordPress system, making scaling up enterprise projects an endless battle.
If you want to expand your site, you’ll need to build upon the clunky setup. This only further complicates your backend, meaning existing maintenance roadblocks are only made that much worse. Any growth or technological innovation will be slow going.
The only real way to speed up your scaling will be to hire more team members. Of course, this isn’t exactly a sustainable strategy, and the costs for more team members will add up quickly, all for scaling that will still be slow and add to your maintenance debt.
All of this means that even the perfect expansion strategy will be hobbled by the realities of your equipment. You’ll lose opportunities, miss openings in the market, and face resistance for every new language you want to communicate in.
Competitors with legacy systems will be facing similar pains, but those who have a truly headless setup won’t. By the time you’ve gotten your technical system to cooperate with an expansion, the truly headless competitors will have beaten you there for a sharp competitive advantage.
Final verdict: Is headless WordPress the best of both worlds?
If something seems too good to be true, it probably is. Headless WordPress is simply not the truly headless experience it seems to promise. At its core, it’s still WordPress, just with extra steps. Worse still, it can risk losing the parts of WordPress that users enjoy the most. All you're left with is a system that’s not truly headless or WordPress, and fails to reap the benefits of either.
At the end of the day, enterprises can’t afford to work by half measures. You can’t have your cake and eat it too. Trying only results in endless compromises that slowly chip away at your ability to achieve your goals.
If you want the power of an enterprise-ready CMS, you need to embrace it with both arms. Headless WordPress simply isn’t a truly headless solution. It’s caught somewhere in between. And if you spend too much time in limbo, you may never come out.
Headless WordPress FAQ
Is WordPress a headless CMS?
No. WordPress is, by design, a legacy CMS. That means the front and back ends are tightly coupled.
What is headless in WordPress?
It’s possible to decouple WordPress so that it acts as a so-called “headless WordPress” system. While this might seem like the perfect compromise, a headless WordPress site does not work as well as a truly headless CMS.
Is WordPress headless free?
WordPress is an open-source CMS, so that part is free. However, getting it set up requires technical knowledge, so be sure to math out the charges you’ll incur for hiring developers to build and maintain the system.
What is the difference between headless WordPress and WordPress?
Headless WordPress works on the same CMS software, but decouples the front and back ends. This means you need to set up and maintain two distinct systems. You also might lose some core WordPress functionality like the visual editor, themes, and plugins.