Storyblok’s CMS Helps EnergySage Slash Content Time-to-Market by 50% After Ditching Digital Silos
Storyblok is the first headless CMS that works for developers & marketers alike.
Unified content approach accelerates digital marketing while maximizing ROI
- 50% faster time-to-market for new content
- 2 hours to build new landing pages (down from days)
- 4,000+ pages successfully migrated to a unified platform
Boston, MA – April 8, 2025 – Storyblok (opens in a new window), a modern content management system, has helped EnergySage (opens in a new window), America's largest home electrification marketplace, transform their digital experience by ditching multiple disjointed content systems for a unified approach. By doing this, they've cut their time-to-market in half and given their marketing team the power to move at the speed of opportunity.
Like many growing companies, EnergySage (opens in a new window) found itself trapped in a web of disparate systems. Their digital content was scattered across WordPress, Django CMS, and countless custom-coded pages, creating a nightmare for both marketers and developers.
"We're now able to go to market with new pages in just two hours because we can easily reuse previously-built blocks and templates," says Eric Pratt, Staff Software Engineer - Frontend at EnergySage. "What used to take days or sometimes weeks happens in a fraction of the time."
The transformation tackles pain points that keep marketing and tech leaders up at night:
- One Content Hub: By bringing all content under one roof, EnergySage eliminated the chaos of managing multiple platforms and created a single source of truth.
- Marketing Freedom: Marketing teams now create and publish content independently, freeing technical talent for innovation rather than routine updates.
- Better on Phones: Their redesigned platform better serves the growing segment of mobile users, creating a seamless experience across all devices.
- Search Visibility: The unified approach has enabled EnergySage to implement modern SEO best practices consistently across all its digital properties.
The company's digital transformation demonstrates how enterprises can successfully migrate massive content libraries (over 4,000 pages) while simultaneously improving performance and user experience.
"EnergySage's transformation exemplifies what modern enterprises can achieve when they break free from fragmented content ecosystems,” said Storyblok co-founder and CEO, Dominik Angerer. “By consolidating their digital experience with Storyblok, they've not only solved immediate technical challenges but fundamentally changed how their teams collaborate and innovate.”
Resources
- See case studies: https://www.storyblok.com/case-studies (opens in a new window)
- View Storyblok’s press kit: https://www.storyblok.com/press (opens in a new window)
- Learn more about Storyblok: https://www.storyblok.com (opens in a new window)
- Follow Storyblok on LinkedIn: https://www.linkedin.com/company/storyblok (opens in a new window)
About Storyblok
Storyblok (opens in a new window) is a headless CMS for marketers and developers who want to make a bigger, faster market impact. It frees you from the pain of legacy CMS platforms and empowers your teams to ship content quickly and build with complete flexibility.
Legendary brands like Adidas, T-Mobile, and Renault use Storyblok to make content management fun and collaborative. It’s Joyful Headless, and it changes everything.
About EnergySage
EnergySage (opens in a new window) connects homeowners with vetted installers for solar panels, battery storage, heat pumps, and other clean energy technologies, typically saving consumers 20% or more on installation costs.
