GEO for Agencies: Preparing Clients for the AI-First Content Era

• Author: Sam Meade (opens in a new window), Business Development Manager
• Company: Candyspace (opens in a new window)
• Industry: Digital Product Agency
• Based: United Kingdom

As generative AI transforms content search and discovery, websites today must serve not only humans but AI agents too — from chatbots to virtual assistants to large language models (LLMs). These AI agents crawl, analyze, and repurpose website content (and content from other channels) to power their search answers, recommendations, and personalized experiences. 

According to Forbes, companies are most definitely taking note of this shift, as an increasing number integrate generation engine optimization (GEO) guidelines into their SEO strategies to remain visible. 

As a digital product agency, we work closely with brands determined to deliver the best possible digital experiences that not only meet modern customer expectations but lead within their industry. By leveraging the Storyblok headless content management system (CMS), which is already leading the way in GEO-ready content delivery, we can do that for brands seeking AI search readiness. 

We’re seeing a real surge in demand from clients who want to ensure their content is discoverable by both humans and AI agents — and Storyblok’s capabilities provide the foundation to deliver this for them. Here’s an insight into how that’s happening. 

Understanding GEO: What does it mean for brands?

GEO is more than SEO for AI. It’s the process of structuring content so that AI search engines can discover, interpret, and use it in answers without losing human engagement on the page. It is a combination of: 

• Structured content hierarchy and metadata for AI-friendly indexing. 
• AI-enhanced content workflows.
• GEO-targeted content for personalized experiences.

Effective GEO requires balancing AI visibility and human readability — a challenge that we are seeing across clients at Candyspace as well as: 

• Growing demand for AI-optimised content workflows.
• Difficulties balancing structured, machine-readable content with engaging human experiences.
• A need for strategic guidance on GEO implementation across teams and regions.

Why brands can’t rely on SEO alone  

Traditional SEO remains critical even with the introduction of AI search optimization. GEO simply adds some new layers to that optimization, including the need to: 

• Develop clear, concise Q&A-style content for AI consumption.
• Structure metadata in machine-readable formats.
• Produce AI-friendly summaries to support generative search models.

Brands that fail to adapt risk losing out on AI visibility, losing engagement opportunities, and creating inefficient content operations. 

Candyspace and Storyblok: Shaping the future of GEO 

Storyblok is at the forefront of GEO content delivery, sharing thought leadership articles across various topics in AI search. These resources highlight the trends, tools, and strategies already helping brands structure content for AI discovery. 

Strategies that we’ve been putting into practice for our clients using the Storyblok CMS, which has helped them to: 

• Implement GEO across page-level metadata, AI-friendly summaries, and GEO-targeted content.
• Monitor AI agent engagement and measure the impact on human interactions.
• Optimise content operations to reduce manual work while increasing visibility.

By combining Storyblok’s capabilities with Candyspace’s strategic guidance, brands can unlock both AI-driven discoverability and human engagement at scale. Allowing them to remain visible in the new era of search while ensuring their audience still enjoys their content along the way. 

Working with our agency, clients gain hands-on guidance for applying GEO strategies with the Storyblok CMS. From planning metadata structures to integrating AI-enhanced workflows, we help brands future-proof their digital content and maintain competitive visibility in 2025 and beyond.

By leveraging Storyblok’s GEO-ready tools and Candyspace’s practical expertise, brands can transform their websites from static content repositories into dynamic, AI-visible assets – driving engagement, discovery, and growth in the new wave of AI search.

Is your content AI-search ready? 

GEO is no longer optional; it’s essential. Candyspace and Storyblok are working together to help brands implement AI search-ready content effectively, ensuring content reaches both AI and human audiences. The question is not whether to act, but how quickly brands will begin their AI-first content journey.