Live and Let Legacy Die: How Content Marketers Are Leveraging AI and Omnichannel Content
Can we use AI without losing our voice?
Let’s be real: content marketers today are expected to do everything, everywhere, all at once.
We're creating personalized, pixel-perfect content across channels, juggling five platforms before our first coffee, and trying to make AI work for us (not the other way around).
Meanwhile, our tech is quietly sabotaging our speed, SEO, and sanity.
Sound familiar? You're not alone.
We asked 1,300+ marketers and developers what’s actually working for them (and what’s not) in content delivery, and their answers were... spicy. From content bottlenecks to AI burnout, join us as we unpack the real reasons why so many teams feel stuck (and what to do about it).
Speakers:
Brandon Watts - Director of PR & Communications @ Storyblok
Georgie Jones -
Head of Content @ Storyblok
In this webinar moderated by Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, we'll discuss:
- Signs that our content delivery processes are too complex, and tips to fix them
- What to do if our great ideas are dying in Jira tickets
- How to use AI while keeping creativity in the driver’s seat
- What our CMS is doing to SEO (spoiler: it's not great)
- Bonus: quick PR workflow fixes you didn’t know you needed.
Register to watch the webinar
- On demand webinar
- Language: English
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From Wordpress to the future
Discover how organizations are successfully transitioning from legacy CMS platforms like WordPress to a modern, headless CMS with Storyblok. This webinar explores the challenges, strategies, and collaborations that define their journey, showcasing how they reimagine scalability and efficiency in their digital ecosystem. From initial hurdles to implementing a future-ready tech stack, this case study offers practical insights for organizations seeking to modernize their content management systems and optimize collaboration between internal teams and external agencies.
Overcoming Challenges: Why traditional CMS solutions such as WordPress no longer meet evolving digital needs and the key internal obstacles businesses face during the transition.
Niklas Rickmann - Co-founder @ MVST
Joseph Lee - Field Marketing Manager @ Storyblok
In this session, you will learn:
- Learn why companies are moving from WordPress and other legacy CMS platforms to Storyblok and the benefits unlocked for scalability and performance.
- Understand how to approach a CMS migration strategically, starting with high-priority pages to deliver immediate results.
- Gain insights into building effective collaboration between internal teams and external agencies for successful implementations.
- Discover best practices for creating a proof of concept that sets the foundation for long-term growth and innovation.
- Live Q&A Session