Who (or What) controls your brand in the age of AI?
The Future of the Corporate Website - From Digital Experiences to Digital Outcomes
Nike is one of the most recognizable brands in the world with a massive digital footprint.
But if you ask Google ‘What is Nike?', the first answer you see...comes from AI:
“Nike, Inc. is a multinational corporation that manufactures and supplies athletic shoes, apparel, and…”
Is AI taking control over Nike's brand? No
But something BIG is happening...
Companies used to talk to people directly using corporate websites they controlled and owned channels, like social media. But today, people are learning about companies and products via AI and LLMs (large language models). Now imagine you’re trying to establish a new brand, product, or an entirely new category in this new reality.
What’s out? Focusing on creating digital experiences
What’s in? Generating digital outcomes.
In this webinar, two digital veterans will discuss how company managers can learn to surf this wave of change (which is much more fun wiping out!)
Timo Mayer is an executive board member for Virtual Identity, a digital agency that works with some of the biggest brands in the world including BMW, Siemens and Allianz. He has been building digital experience for nearly two decades.
Thomas Peham is the Vice President of Marketing at Storyblok, a CMS used by brands like Adidas, Netflix and Disney. He has been scaling SaaS startups and playing in digital playgrounds professionally since 2010.
Timo Mayer - Executive Board Member @ Virtual Identity
Thomas Peham - VP of Marketing @ Storyblok
They will be looking at the topic not only from a marketing perspective, but also from a consumer perspective:
What are the results of using Content AI?
How have user journeys changed from a consumer perspective through the use of Content AI?
How are consumers already using Large Language Models today, and how does this impact the importance of corporate websites and the content that is created
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- Date: June 24
- Time: 5pm CEST / 8am PDT / 11am EDT
- Language: English
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Ready for the age of AI and Large Language Models?
In this Webinar, you will learn about the change in the strategic importance of corporate websites in the age of AI and Large Language Models. While digital experiences on owned channels can be significantly shaped by companies, the increasing influence of Artificial Intelligence and LLMs is leading to a paradigm shift. These technologies are acting as new intermediaries in the transfer of information, reducing the direct importance of owned channels. For companies, this means shifting the focus from creating digital experiences to generating digital outcomes. But what does this transformation mean for company managers, and how can you best prepare for this change?
As in their Masterclass at this year’s OMR Festival, Timo Mayer, Executive Board Member at VI, and Thomas Peham, VP of Marketing at our partner Storyblok, will once again delve into the world of AI and Large Language Models.
Timo Mayer - Executive Board Member @ Virtual Identity
Thomas Peham - VP of Marketing @ Storyblok
They will be looking at the topic not only from a marketing perspective, but also from a consumer perspective:
What are the results of using Content AI?
How have user journeys changed from a consumer perspective through the use of Content AI?
How are consumers already using Large Language Models today, and how does this impact the importance of corporate websites and the content that is created