How Marketers Can Build Healthy Content in the Age of AI

The rules of content are being rewritten, fast.

Speakers:

- Georgie Jones - Head of Content at Storyblok

- Anastasia Khomych - Senior Content Marketing Specialist

Marketing and digital teams are facing a new set of challenges, from scaling content without sacrificing quality to modernizing outdated operations.

In this session, we’ll unpack what it takes to build a future-ready content strategy that not only keeps up with AI but thrives alongside it.

We'll explore:

🩺 Content Health vs. Content Debt: How to identify what’s working, what’s dragging you down, and why regular “content checkups” are critical in the AI era
⚙️ Content Operations in the Age of AI: Practical ways to streamline workflows, boost speed, and keep human creativity at the forefront
🔍 Content Observability: How to get real visibility into content performance, structure, and gaps
🤝 AI as a Partner, Not a Crutch: Where AI shines, where it falls short, and how teams can strike the right balance

If you’re ready to future-proof your content strategy and sharpen your competitive edge, this is the session you won’t want to miss.