Relaunching a website for 6 markets

• Headquarters: Kriessern, Switzerland
• Technology Stack: Next.js, React.js

swissQprint wanted to upgrade their digital experiences and switch from their in-house solution. Modernizing their tech stack was also a main priority to keep up with the demands of the market. Today, swissQprint uses Storyblok to optimize their website for SEO. This has simplified the sales process, making it easier to attract more leads.

Staying ahead of the market with a headless CMS

The original website was built in-house and needed to catch up with the demands of the market. Furthermore, one key factor was to also be found more easily on Google.

Based on this, swissQprint had some requirements in mind, including:

• A headless CMS that helps developers rather than having to upkeep the in-house system
• Ease of use for content creators to change and update content in a centralized hub
• Integrate an automatic forwarding cue of completed contact forms to the correct subsidiaries
• Integration of application processes on the website
• Robust product finder and product comparison capabilities on the website
• Intuitive image service to allow for quick loading of high-quality images
• Localization tools for global expansion in German, English, French, Spanish, Dutch, and Japanese

The team ultimately chose Storyblok to relaunch their website and manage their content.

A new website for faster lead generation and internationalization

Implementing the new setup took only three months. Storyblok met all the necessary criteria for the relaunch, including:

• The ability to use any tool and framework of their choice
• The real-time preview and the Visual Editor provide content creators with a true WYSIWYG editing experience
• A central hub for all localized content for different markets, without having to deal with many content silos
• Flexible nestable blocks for content repurposing and reusability across various campaigns and pages
• Localization capabilities for 6 markets and languages