PRAZ - feed your lifestyle

Discover how Gracious transformed Muscle Meals into PRAZ, the sports brand that completes every lifestyle with tasty and varied meals. They delivered a completely new brand identity that still connects with the existing customers, but also appeals to a new, broader audience, and a new (headless) webshop within 8 weeks. To develop the PRAZ website, the agency used a powerful combination of technologies to ensure optimal performance and personalized experiences for users. As a front-end framework, they chose Next.js because of its efficient server-side rendering and fast loading times. To make the experience even faster, they implemented Varnish cache. This leads to a significant improvement in loading times and efficient use of server resources. Additionally they used Magento 2 as the eCommerce platform.