- 10% ↓ bounce rate
- 3% ↑ session duration
- 10% ↑ conversion rate
- Headquarters: Cologne, Germany
- Technology Stack: Storyblok, SCAYLE Commerce Engine, Vue.js, Emarsys
Under the claim “Be the Experience” Kapten & Son embarked on a transformation journey with Brandung, a digital agency from Cologne, Germany.
As the German retail powerhouse and backpack brand, available in over 50 countries, marked its 10th anniversary, they completely revamped their online identity. Collaborating with Brandung and building on an ongoing relationship with Storyblok, the project aimed to overhaul the website with a focus on a modern, cohesive brand experience.
Brandung, with over 20 years of experience in offering digital and AI solutions alongside tailored user experiences, delivered a complete redesign of the user interface, optimization of the flexible content management system (Storyblok), and a strategic alignment of digital touchpoints with the brand's new vision. As a result, after the launch, they measured a 10% reduction in bounce rate, increased session duration by 3%, and, most importantly, an increased conversion rate by 10%.
The website is based on the reliable SCAYLE Commerce Engine and the Storyblok CMS, which offer a flexible, future-proof platform. The result is a design that is more developed and forward-looking
Unraveling the digital knot
- Outdated design: The previous website design did not reflect the brand's evolved identity and market positioning, requiring a comprehensive redesign to stay relevant.
- Fragmented User-Experience: Discrepancies between various digital touchpoints resulted in a fragmented user experience, affecting brand consistency and customer satisfaction.
Digital alchemy with Storyblok
- Flexible CMS integration: Storyblok’s headless CMS provided a robust and adaptable solution, facilitating seamless content management across multiple channels and enhancing overall flexibility.
- Unified User-Experience: Leveraging Storyblok’s tools, the project team created a cohesive and engaging user interface, ensuring a consistent brand experience across the website and other digital channels.
- Scalable design system: The modular design system implemented with Storyblok supports future growth, allowing for easy adaptation to emerging trends and requirements.
Storyblok gave us a lot of flexibility and supported internationalization simply through a switch.
Why they chose Storyblok
Kapten & Son chose Storyblok a while back for its ability to offer a flexible, scalable CMS that could meet the demands of a dynamic digital environment. With Brandung’s expertise, Storyblok’s capabilities were utilized to optimize and craft a modern, user-friendly platform that aligned with the brand’s redefined identity.
Additionally, Storyblok also supports the company in collaborative workflows as their team grows. As an example, one of the best quick wins is the mobile navigation. The old navigation was confusing and not intuitive.The improved mobile navigation now has product images and it includes color backgrounds. Customers can also directly contact their customer account, which increases customer loyalty and monetization of existing customers.
