How Storyblok helped increase customer retention by 23% for a B2B brand

Headquarters: Sevenoaks, United Kingdom
Technology stack: Magento B2B, Hyvä, Adobe Commerce, Akeneo

Fixfast specializes in designing, manufacturing, and supplying high-quality building components for industrial, commercial, and residential buildings. With nearly 50 years of experience in the industry, the company recognized the need to modernize its digital infrastructure to better serve its customers and optimize its B2B operations.

The limitations of their previous CMS, which included an outdated interface and restrictive functionality, made it clear that a complete overhaul was necessary. Teaming up with Unified and leveraging the power of Storyblok, Fixfast elevated their online presence, which led to remarkable results: a 39% increase in users, a 23% boost in customer retention, and a 57% surge in organic Google Search traffic.

Fixfast’s transformation challenges

• Technical integration: Besides a B2B webshop, Fixfast's content extended far beyond traditional eCommerce. It included product pages and a Skills Hub platform that offers industry-specific advice and technical information. The company needed a new CMS to efficiently handle this content while incorporating top-tier technologies.
• Complex content management: Fixfast's extensive product catalog included many variations and complex data sets. Updating product details took time and effort, making consistency across all channels nearly impossible.
• Unsatisfactory user journey: Fixfast's educated audience needed detailed, informative content to address their questions and needs. The previous website's poor user experience, confusing navigation, outdated interface, and unintuitive functionality led to decreased customer engagement and satisfaction.
• Limited scalability: As Fixfast expanded, their digital platform struggled to meet growing demands. The infrastructure wasn't designed to handle increased traffic and data loads, leading to frequent slowdowns and outages.
• Design Consistency: Balancing flexibility and design consistency was crucial. The team needed to ensure the new site maintained a cohesive look and feel while allowing customization.

Elevating Fixfast to market leadership with Storyblok

Unified aimed to establish Fixfast as a market leader, requiring a top-tier, future-proof digital solution. Storyblok emerged as the ideal CSM, meeting all project requirements and significantly enhancing the company's website:

• Enhanced user experience: The improved customer journey boosted customer satisfaction and engagement, driving business growth. Fixfast saw a 39% increase in users and a 23% rise in customer retention.
• With Storyblok in the center, Fixfast implemented a tech stack that allowed for a great-looking, fast B2B site with no sticking points. Their back-end was powered by Magento, Hyvä drove the front end, and Akeneo handled all PIM-related aspects.
• Omnichannel performance: The transformation ensured the website's optimal performance across all devices, whether on mobile screens in the field or on large monitors used by architects, specifiers, and buyers in the office.
• Seamless design: To maintain visual consistency, Unified and Fixfast created a comprehensive style guide for building any website feature, page, or component. With Storyblok's Visual Editor, they could effortlessly apply the new design templates, ensuring every element met their design standards without extensive coding knowledge.
• Modular content management: Storyblok's component-based approach allowed Fixfast to create reusable content blocks. This simplified content updates and management while maintaining consistency across their webshop, product pages, and Skills Hub platform.

Seamless integration for a superior B2B experience

Fixfast aimed to develop a top-tier B2B webshop with seamless functionality. Integrating the new CMS with existing applications and custom modules was challenging due to the previous CMS's deep integration with bespoke solutions. Ensuring compatibility and smooth communication required meticulous planning and the right tools to achieve the project's goals. With Storyblok, Unified and Fixfast addressed technical hurdles like data synchronization, API compatibility, and data integrity. Moreover, the CMS's extensive testing functionalities helped ensure that all components worked harmoniously. This thorough approach enhanced the reliability and performance of the webshop and boosted customer confidence by providing a seamless and consistent user experience.

Fixfast’s UX makeover for business growth

The new website not only improved user experience but also significantly boosted Fixfast's business. They saw a notable increase in large orders and new customer acquisitions directly attributed to the improved site. Moreover, their SEO performance soared, achieving a 57% boost in organic Google searches. The enhanced site functionality and seamless user journey were crucial in attracting and retaining customers. Additionally, the streamlined content management system allowed for more efficient updates and maintenance, ensuring the site remained current and relevant. This comprehensive digital transformation has positioned Fixfast as a leader in their industry, driving sustained growth and customer satisfaction.