SaaS

Mission Control: How CAVU Migrated 11,280 Pages Across Five Brands with Zero Developer Turbulence

Managing five different CMS platforms is like trying to fly a plane with five control panels. It's clunky, chaotic, and impossible to navigate smoothly. That's what CAVU, a global travel tech leader with 80+ years of aviation experience, was up against. With multiple distribution brands under their wing, each with its own CMS and booking journey solutions, CAVU needed a scalable system to unify their tech stack and unlock faster, more flexible content workflows.

Spoiler alert: They crushed it—with Storyblok.

In just 12 months CAVU migrated 11,280 URLs across five brands, doubled their site speed, and gave every team—from marketing to development—the autonomy they needed to fly.

11,280 URLs 5 Brands
28 Global Templates
100% Increased Site Speed

Storyblok has given the CAVU Content Team total independence. We've gone from a series of hard-coded legacy websites that needed developer support for even minor changes to fully content-manageable sites where we can publish updates in real-time. It's intuitive, easy to use, and puts us in a much better position to support key marketing channels like SEO and PPC

Clare Kirkham Content Manager at CAVU

Navigating through CMS turbulence

Previously, CAVU relied on multiple custom-built CMS platforms, which led to operational complexities and created friction across the business. Some of the key challenges the company faced included:

Five different CMS solutions meant extra training and duplicated efforts, slowing onboarding and making the consolidation of data harder than it needed to be
Content changes had to go through a release process, keeping marketers dependent on developers for everyday updates
The lack of a preview functionality on staging environments made it hard to test updates before going live, raising risk and reducing confidence
SEO and performance optimizations had to be implemented manually across each CMS
Technical teams spent too much time maintaining multiple CMS platforms rather than building new features or improving UX

Well, it won't come as a big surprise then: marketing teams were blocked, developers stretched thin, and CAVU's digital presence just couldn't keep up with the pace of the business. Things needed to change.

One CMS to fly them all

While CAVU was migrating its own brand booking journeys onto its SaaS platform, propel™, the Ecommerce Product Team spotted an opportunity to go further and consolidate the CMS platforms in use across brands as well. After researching the options, they chose Storyblok as their single CMS. The platform's structured content approach, powerful Visual Editor, and developer-friendly API gave CAVU everything they needed to move fast and stay in control. The expected benefits? Clear across the board:

Streamlined processes: merging all content management onto a single platform would significantly streamline the process of content creation updates and deployment
Improved SEO performance: a modern, robust CMS could better support SEO efforts, boosting visibility, traffic and conversion rates
Better customer experiences: with fresher, more consistent content, every user journey across CAVU's websites would feel smoother and more relevant
Lower developer overhead: developers would be freed from day-to-day content support and could focus on meaningful platform improvements
Cost savings: decommissioning legacy platforms and cutting back on patching and upkeep would lead to significant long-term savings
Empowered teams: with a CMS that matched their workflows, content creators could publish quickly and confidently

Scalability built in: as a cloud-native, headless CMS, StoryBlok could easily scale as CAVU grows, ensuring their content operations continue to meet evolving business needs.

The pace of deployment is considerably faster. We don't need to wait for builds to happen to make content changes; we just clear the cache through webhooks. It's almost an afterthought for developers

Jordan Shaw Senior Front End Engineer at CAVU

skyparksecure — SkyParkSecure, one of CAVU's brands

Taking off: faster, lighter, better

In 12 months, CAVU executed a full-scale rollout of Storyblok across five brand websites – an ambitious migration project that combined content performance and process improvements into one seamless transition. The results speak for themselves:

11,280 URLs successfully migrated across five brands
28 global page and component templates built, launched and reused across brands with individual branding and content
Live in 21 countries and 18 languages, ensuring global reach
Product cards integrated with CAVU's product management systems, eliminating manual uploads
Website load times doubled in speed
Mobile pages now load 3-4 seconds faster
Content updates happen instantly, so there are no more build deployments
Twenty-five users across teams collaborate in Storyblok daily, creating a shared, efficient workspace that connects marketing, product, and development

Migrating to Storyblok transformed how teams across CAVU work. The content team can now publish independently, the commercial team optimizes landing pages for higher conversions, and SEO stays agile with real-time updates. Meanwhile, the tech team is free to focus on meaningful development rather than content support. To me, that's the mark of a truly successful project that positions CAVU to lead in a competitive market

Sonia Lamb Head of Product–Ecommerce at CAVU

AirportParkingReservations — Airport Parking Reservations, one of CAVU's brands

From bottlenecks to autopilot

Today, Storyblok is fully embedded in CAVU's business processes. Fortnightly cross-functional meetings align teams on platform performance, optimization opportunities, new feature requests, and delivery updates. A continuous pipeline of work keeps websites performant and optimized, delivered by the website squad in close collaboration with multiple teams across the business. Marketing runs faster campaigns. Product and trading teams experiment with landing pages. Developers focus on real innovation.