Kega creates eCommerce excellence for Bike Totaal
- Headquarters: Netherlands
- Tech Stack: React.js, Next.js, Algolia, Shopware, Storyblok CMS
- 500 ↑ Test drives
- 30% ↓ TCO
For us at Kega, it is important to have a headless CMS in place that is fast and agile. I am happy that Storyblok is providing exactly that.
In a collaborative effort, Kega, a leading digital agency, partnered with Bike Totaal to revolutionize its eCommerce platform. By leveraging cutting-edge technologies and innovative strategies, the project aimed to elevate user experience, streamline operations, and drive sales growth. This resulted in a 30% decrease in total cost of ownership, 500+ test drive requests in a few weeks.
Hurdles with the previous infrastructure
- Outdated technology: Bike Totaal's existing eCommerce infrastructure was hindered by outdated technology, leading to suboptimal performance and limited scalability.
- Integration complexity: The integration of backend systems, including ERP systems, posed significant challenges due to compatibility issues and data synchronization complexities.
- Content management inefficiencies: The cumbersome content management process hindered agility and responsiveness, impeding timely updates and optimizations.
- Limited flexibility: With a lack of flexibility in content presentation and layout options, Bike Totaal struggled to adapt to changing market trends and customer preferences.
- Slow Time-to-Market: Cumbersome workflows and lengthy approval processes resulted in slow time-to-market for new products and promotions, hampering the company's ability to stay competitive.
The previous setup was expensive to maintain. With the current setup of Shopware, Storyblok, and Algolia we have gained a lot of flexibility without the need for development.
Empowering Bike Totaal with Storyblok
- Intuitive content management interface: Storyblok's user-friendly interface empowered Bike Totaal's team to efficiently manage and update content, enhancing agility and responsiveness.
- Scalable architecture for future expansion: Storyblok's scalable architecture provided a robust foundation for future growth and adaptation, enabling Bike Totaal to easily scale its eCommerce operations.
- Performance Optimization: Leveraging Storyblok's image service, Kega implemented a robust strategy to optimize performance, focusing on reducing page load time to enhance the overall user experience.
- Flexible content management: Storyblok provided a flexible and intuitive content management system, allowing Bike Totaal to easily create, edit, and publish content in real-time without technical expertise.
- Composable architecture: Storyblok's composable architecture empowered Bike Totaal with the freedom to assemble and customize content components according to their specific needs, enabling greater flexibility in design and layout.
- Accelerated Time-to-Market: By streamlining content creation workflows and offering features like content scheduling and versioning, Storyblok helped Bike Totaal significantly reduce time-to-market, ensuring timely product launches and promotions.
If you look at the Total Cost of Ownership of the project, we had a decrease of 30%. This gives us room to invest in further development.
Unveiling the transformation
Kega commenced the project with a comprehensive analysis of Bike Totaal's existing platform, identifying key pain points and opportunities for improvement. Development efforts focused on performance optimization, UI/UX enhancements, and backend integration.
The project unfolded in distinct phases, starting with an in-depth analysis and planning stage, during which Kega meticulously defined project objectives, requirements, and timelines. Subsequently, the development and implementation phase commenced, leveraging React.js, Next.js, Katana PIM, Algolia S&M, Shopware commerce engine, and Alumio iPaas to implement design enhancements, optimize performance, and seamlessly integrate Storyblok CMS. Rigorous testing and refinement followed to ensure the flawless functionality, usability, and performance of the new eCommerce platform. Finally, Kega facilitated a smooth handover process, providing comprehensive training and ongoing support to Bike Totaal's team.
Kega worked closely with Bike Totaal to facilitate a smooth transition to the new platform. Right from the start, they wanted to make things simpler ensuring that the new platform was user-friendly and flexible. Striking a balance between uniformity and customization was key to meeting Bike Totaal's specific business needs while adhering to industry best practices in eCommerce.
Despite the complexities involved, the project progressed steadily, driven by a shared vision of delivering results quickly. As stakeholders began to witness the advantages of the new approach, such as cost-effectiveness and agility, enthusiasm grew. Effective planning, open communication, and proactive issue resolution played pivotal roles in maintaining momentum and ensuring stakeholder buy-in throughout the project lifecycle.
Kega facilitated training sessions to empower Bike Totaal's content specialists with the necessary skills to leverage Storyblok's tools effectively. Through a combination of structured learning and hands-on experience, the content team quickly adapted to the new platform. Early access to Storyblok's features enabled seamless content creation and management, enhancing operational efficiency and time-to-market for Bike Totaal.
A story of success
Looking forward, Bike Totaal aims to further expand its digital offerings, including the introduction of leasing options and market expansion into neighboring markets.
Kega's collaboration with Bike Totaal resulted in a transformative eCommerce solution, exemplifying the potential of innovative technologies and strategic partnerships. With substantial improvements in conversion rates, load time, and system integration, the project underscores Kega's commitment to delivering unparalleled digital experiences and driving business success.
